An investment in business culture. The “latuaideadimpresa” competition involving 120 students

“An investment in the diffusion of business culture into a complex era that has few points of reference, and an opportunity for today’s youth to look to the future with confidence.”

This is how the director of industrialists, Rosario Branda and the president of the Young Entrepreneurs of Confindustria Cosenza, Roberto Rugna have defined the national competition “latuaideadimpresa®” organized in Calabria by Confindustria Cosenza, promoted by Confindustria Training Systems with Strategica Community and sponsored by the Ministry of Education, University and Research.

Divided into groups, one hundred and twenty students from the Calabrian high schools are readying to go up against their colleagues in Italy in a training and alternation course that will see them present business ideas, accompanied by business plans and video spots, and compare them with technical juries constituted by entrepreneurs.

The competition aims to direct the students towards the discovery of the ethical and cultural values of which the company bears, “characterized by a sense of responsibility, a spirit of healthy and fair competition, the affirmation of worth, open and curious confrontation, in hopes of stimulating creativity” emphasized President Rugna.

In addition to direct training sessions, we also make use of the technical support of the web platform, an online space that involves students, teachers and entrepreneurs in a true national network between school and business, consisting of dialogue and interaction on the topic of how to do business, education and the skills necessary to access the working world.

The meeting was attended by the students involved in the project of alternating school/work, as well as President Roberto Rugna, the Director of Branda, the expert Ercole Adimari of the Intesa Sanpaolo Group, the Heads of the Economics sector, Maurizio Bozzo and Communication and Education, Monica Perri, regional representatives for the project.

The schools taking part in the competition are:  Istituti d’Istruzione Superiore “Valentini-Majorana” of Castrolibero, “Cosentino–Todaro” of Rende, “Erodoto di Thurii” of Cassano allo Ionio, “Mancini-Tommasi,” “Serra-Quasimodo” and “Monaco” of Cosenza and High schools, “Della Valle” and “Fermi” of Cosenza, “Galilei” of Trebisacce, “Metastasio” of Scalea, “Pitagora” of Rende and “Scorza” of Cosenza.

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