The winner of the best known park in Italy goes to the Sila National Park, revealed in the 6th Report “the Italians, sustainable tourism and eco-tourism.” – Sponsored by IPRMarketing and the UniVerde Foundation presented during the conference “The Future of tourism is Sustainable,” during the International Exchange of Tourism Milan, organized by the UniVerde Foundation in collaboration with the BIT and the University Bicocca of Milan.
The percentage of respondents who said they knew the Sila Park was 65%, followed by 60% for the National Park Gran Paradiso and 57% of the Stelvio National Park. The percentage confirms the efforts made by the Institution of Parks for the enhancement and promotion of protected areas of Sila, focusing on sustainable developmental activities, as well as safeguards throughout the park.
The action strategy, carried out by the director Michele Laudati and Sonia Ferrari, this year’s new President of the park, focuses on digital communications and web marketing with the press organization and blog tours and the creation of a new institutional website, as well as public relations activities in the territory, with the participation of the most important trade shows and organized events, conferences, seminars, workshops, meetings. In terms of environmental management is important the work that was done to create an excellent network of walking trails, which currently contains 80 trails for a total of 720 kilometers, rearranged and rendered passable in recent years thanks to the collaboration with the Italian Alpine Club (CAI ), offering visitors fun and safety. The increasing visibility of the Sila Park is certainly also due to sharing initiatives with local communities, institutions and stakeholders of the territory, which in great synergy promote growth and sustainable development of the Sila territory.
Expressing satisfaction, the Institute of Parks president Sonia Ferrari was invited to attend the conference to present the report to the International Tourism Exchange, where she recalled the major awards won by Sila in recent years, such as the European Charter for Sustainable Tourism and the announcement in June 2014 of its inclusion as a Biosphere Reserve (the tenth in Italy), in which Sila entered officially part of UNESCO. Recently it was approved by the Governing Council of the National Commission for Unesco’s candidacy Park to become a World Heritage site for natural criteria and now waits to be discussed at the international level by the Committee for the Paris World Heritage.
“These are important acknowledgments – she concluded – that significantly increase the visibility of our territory and take it to the forefront of a scene that is not just local, but much broader.”