In San Floro, the first stone mill financed through Facebook

yescalabria_mulino_02First it was the family garden, the agricultural project of territorial housing set up by Stefano Caccavari in San Floro, Catanzaro, and now it’s time for the social mill. A stone mill with lots of stone grinders, stream and wheel, and hydraulic driven.

The idea was born from a less successful project. The last miller of Calabria, in the province of Crotone decided a few months ago to sell the only active mill of natural stone still in operation in Calabria, a mill from which the young farmers used to grind grain as they did long ago.  A tradition which was in danger of being lost, considering that in San Floro, in 50 years there arose roughly 9 stone mills.

Stefano set in motion an organizational machine, proposing through social media the buying of the last mill in Calabria and the network responded in numbers. Unfortunately, the deal fell through, but from this failure was initiated a new and better idea: engaging the web in the purchase of two old French natural millstones of 1800s, signed “The Fertè.”

But let’s start from the beginning. The first word-of-mouth on social began on February 14th Stephen appealing to the network to save the last stone mill in Calabria through a crowdfunding operation. Hundreds of subscriptions and requests for information came in, not only from Calabria, but from around the world. All ready to lend a hand and realize Stephen’s dream. The deal simmered, and this triggered plan B.  On February 18th, the second post by Stefano on his Facebook page where, turning to friends and supporters of the Mill, he launches his new idea: to return as a functioning mill and restructure an abandoned farmhouse, located in the antique valley of the mills of San Floro.

And even here the web response was immediate. Many supporters and well over 110 thousand Euro were collected in a few days and a dream is about to become reality. Il Mulino di San Floro will be inaugurated in July, with the aim to defend the ancient tradition and grind grain as they did 50 years ago. The fundraising is still active.

More info here: http://www.mulinodisanfloro.it/